HOW TO DO CPA MARKETING
Basically, the short-form CPA stands for “Cost Per Action” (or Cost Per Acquisition).
In simple terms, when someone clicks on your link and performs a specified action, you as an affiliate get paid.
In CPA Marketing, there can be various actions!!
It can be a click, email submits, a sale, a call or anything else.
But in case of CPA Marketing, a lot of illegal (or you can say, unethical) stuff takes place. So if you are a person of proper ethics, you will have to do proper research before promoting an offer or a network.
What I basically mean is, Most Advertisers (offer creators) in CPA are not always focused towards selling products(or building brands), rather they are more focused towards getting user data (emails, Credit Card info, Address, Phone numbers, etc). And for getting such info, various fake or spammy offers can be seen on almost every network.
Common Terms
There are certain words and terms that you will find on every network, and it is important for you to know about it. So here’s a quick section where you can know about all CPA related terms.
- Affiliate Manager – A dedicated person from an affiliate network who is assigned to help you increase your sales and conversions.
- Daily Cap – It is the maximum number of conversions you can bring to an offer daily. Conversions above that number won’t be counted. You can always ask your Affiliate Manager to raise the daily cap. If an offer has a CAP, it is mentioned on the offer page.
- EPC – Stands for Earning Per Click. It is a calculated amount that affiliates are earning per click (to offer page) by promoting a particular offer.
- Incentive – You will find some offers called as incentive offers. It means, for such offers you can offer the user a form of benefit, cashback, or some sort of reward. So for incentive offers you can offer extra rewards to the user so that it attracts him and he converts on your promoted offer.
- Vertical – Category. It can be health, gaming, finance, BizOpp etc.
- Offer Page – The page where user converts after performing the specified action.
That’s about it fellas!! Time for you to learn about different types of offers.
Types of CPA Offers
Some of the most common types of CPA Offers are:
- Cost Per Sale (CPS)
- Cost Per Lead (CPL)
- Cost Per Install (CPI)
- Cash On Delivery (COD)
- RevShare
- Cost Per View (CPV)
- Pay Per Call
- Trial Offers
Cost Per Sale Offer
CPS offers are those that get converted when a visitor buys from your Affiliate Link.
You can find CPS offers on almost every CPA Affiliate Network in the industry.
Cost Per Sale offers can be found in almost every vertical (btw, vertical means Category).
Cost Per Lead Offers
Cost Per Lead offers are those that convert on a valid lead submission. A lead can be an email submit, a form submits or even a free sign-up.
Affiliates are paid an amount for every verified lead.
CPL offers are also very common in CPA and can be found in every popular network.
Cost Per Install Offers
These offers converts whenever a visitor installs an App, software or an extension.There are some specific networks where you will only find such offers.
Cash on Delivery Offers
They are similar to CPS offers, the only difference is, the user will have to pay for the product only when he receives it. So it adds a trust value and due to this reason, many companies are now coming up with COD offers.
RevShare offers are those where an affiliate is paid a percentage of what the user pays to buy the product.In simple words, whenever a user buys something, you will get a small percentage of the amount he paid.
Such offers are not very common these days but if the product is good, RevShare offers are definitely worth trying.
Cost Per View Offers
CPV Offers pay you for each valid visitor to your offer link.
So, for each valid visitor, you will be paid a specified amount.
There are not many CPV offers in the market these days, It is mainly because many affiliates use spammy techniques to send fake traffic, due to which product advertisers lost money.
Pay Per Call Offers
In Pay Per Call offers, you get paid for each valid Call generated through your offer link or page.
Such offers are very common in Home, Medicine, Drugs and Rehab Niche.
Moreover, Pay Per Call offers are hard to find on public networks. Most of the money making Pay Per Call offers can be found on some secret or underground networks.
Trial Offers
Trial offers are those where users have to pay only shipping cost (around $3-$10) and they get the product for free. As an affiliate, you are paid a good commission for each trial sale.Trial offers are similar to CPS offers but since most of the CPA industry makes money from Trial offers, I thought of mentioning it separately.
Trial offers are mainly common in Health niche and can be found on almost every network.
That’s it folks !!! I’ve explained almost every type of CPA offer.
After knowing the types of Offers, it is equally important for you to understand the different types of Traffic sources.
Post a Comment